there are more factors too that. General Motors Co (GM) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. General Motors’ objective in the market-oriented pricing strategy is to set competitive prices based on the prevailing prices of automobiles in the global market. The slight fall in performance in 2015 as compared to 2014 was because of the dollar exchange rates. From environmental owls to labor laws and quality related laws, there are so many laws that vary across the various corners of the world. They include Apple CarPlay, Android Auto, OnStar, SiriusXM radio and 4G LTE wireless. While its suppliers are not very strong financially they are scattered globally. Increased oversight and government regulation has led to increased pressure on international businesses. GM itself was on the verge of bankruptcy and needed being bailed out by government support. Toyota has moved ahead of GM to the number 1 position. People’s taste and preferences change with changing social trends leading to fluctuations in sales of specific products. Low prices of fuel have always proved favorable for the vehicle brands. In the Indian markets too, the popularity of the Chevrolet models has risen and particularly that of the small cars like Beat. It also lost some of its brands like Hummer and Saab. There are several marketing strategies like product/service innovation, marketing investment, customer experience etc. All these brand invest heavily in modern technologies, innovation as well as marketing of their products and brand. Moreover, the analysts believe that sales in the US auto industry might have peaked and the result would be that GM would not be able to expand its market further. That was a major shock for the brand. Still, there was an improvement in net income. SWOT analysis is a vital strategic planning tool that can be used by General Motors managers to do a situational analysis of the firm . To care about a customer, not just when they purchase a new vehicle, but for as long as they own the vehicle. For instance, recall of 5000 Chevrolet Silverado 1500 pickup trucks in 2016 and in 2014, GE recalled 588000 vehicles globally for defects regarding ignition switches. Strong trade relationships are also good for international businesses since they help with conducting business peacefully in other nations. And the largest opportunities waiting for General Motors is global expansion. In North America, the brands that cater to the needs of the customers include Buick, Cadillac, Chevrolet and GMC. Increased competition General Motors is faced with an ever increased competition from the traditional automotive companies, the new players and saturation of its main markets. The industry is going through a swift transition and its future will be shaped by electrical vehicles and autonomous driving. Opportunities in emerging markets O3. Some of the most iconic cars plying the US roads have been made by GM. In that case, the brands’ sales are going to be hurt. At the latter product life cycle stages, the company is supposed to at least make a modification of its marketing strategy a factor on which the Old General Motors failed. Globally, the brand can enter into strategic partnerships with other brands including Taxi brands to expand its ambit of services. The bargaining power of customers in the 21st century has grown higher for several reasons. Growing demand for fuel efficient and electrical vehicles. However, it added Chevy Volt to its kitty, a plug-in hybrid that delivers better performance than the previous generation Volt. GM selects only the suppliers who re driven by quality and can match its quality standards. Increasing demand for hybrid electric vehicles O2. In 2015, GM’s focus was mainly on managing the ignition switch fiasco.
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